Zoboosnafu?

The Canadian Navy is said to face serious recruiting, morale, and (according to its commander, although not the Minister of National Defence) budgetary problems. And what better way to respond than to create a new furry mascot for the embattled element?

Officially, the Navy describes the new “recruit” as “a communication tool developed to help our sailors to weave social links during community, outreach, and/or family events.”

But there’s a problem. While it doesn’t suffer from the disadvantage of looking like the product of “a drunken one-night stand between a Teletubby and a Dalek“, the new mascot does lack a catchy (and of course bilingual) name.

To solve that problem, the Navy wants your help. A “prize pack of Navy promotional items” will go to the person who suggests the winning name.